5 Names for the 4 Curves

Seth Godin has displayed four curves depicting typical product life cycles. He’s asked for names for each. Below, I’ve given my titles, descriptions, and names for each curve:

The Phenom
Unusually talented and charismatic with incredible exposure. But it’s not just hype. There’s substance that allows it to endure.
Names: Michael Jordan/Elvis Presley (I couldn’t choose between these two)

The One Hit Wonder
Either it was all hype and no substance, or just stumbled onto success it wasn’t equipped to sustain.
Name: Vanilla Ice

The Late Bloomer
This curve takes time developing into full potential. It is often ahead of it’s time. Sadly, this curve may die before it is discovered. Then someone else reaps the rewards of its brilliance.
Name: Vincent Van Gogh

The Underachiever
This curve squanders whatever resources it has. It keeps talking about going in different directions, but ends up remaining flat. Often remains stuck in the past.
Name: Uncle Rico (Napoleon Dynamite)

Dustin Staiger is a business and marketing coach in Houston, TX. He addresses team and individual effectiveness, marketing, communications and creativity for smaller, entrepreneurial organizations as well as large enterprises.

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