Prostituting Your Business

Andrea Learned’s series of posts this week points to the dirty grout surrounding these tile ads.

The problem with ads like these is that they work… temporarily. They get attention and may even get a “decent” response (greater than 2% – wow). But, they’re short-sighted. They don’t create long-term conversations with the market that eventually convert into sales.

The problem is that they don’t see the long term effects on their image and reputation.

The best way I can phrase it? They’re prostituting their business.

Dustin Staiger is a business and marketing coach in Houston, TX. He addresses team and individual effectiveness, marketing, communications and creativity for smaller, entrepreneurial organizations as well as large enterprises.

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