Not an Odd Statement

What’s more valuable than a product to sell? How about a person who’ll buy?

While explaining the blockbuster success of Broadway’s upcoming Odd Couple, Seth Godin makes a not so odd statement.

The lesson is that the new marketing makes it a lot easier to make products for your customers (instead of having to run around finding customers for your products.)

How many of us have had this wrong the whole time?

Dustin Staiger is a business and marketing coach in Houston, TX. He addresses team and individual effectiveness, marketing, communications and creativity for smaller, entrepreneurial organizations as well as large enterprises.

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