…this isn’t about having/not having a tiered Internet. It already is tiered. This is a battle over whether or not we have an OPEN Internet. The Ed Whitacre’s of the industry want it to be a RESTRICTED Internet. A restricted Internet where they not only hold the keys, but where they’re free to swing thier swords as well.
With a couple of presentations and significant client work lately… I’m a bit tapped out. The creative juices aren’t flowing as readily and I’m looking forward to the Christmas break as an opportunity to recharge. But this is a time of giving, right? So, in that spirit here are a few links to some free […]
If you’re like many others in America, you watch CSI (Crime Scene Investigators). My wife and I are hooked on the show. I could go without some of the gory scenes, but the combination of evidentiary crime solving and character development is apparently appealing to many more people than just me. The investigators process every […]
click graphic to see enlarged image. Maybe that explains why Gorgeous does nothing to EARN it. This advertising campaign for Jaguar serves as a great example as to the mentality of far too many ad agencies. Their ads DEMAND attention instead of REWARDING it. Even on a website where it is oh, so easy to […]
So, as it seems most ad agencies feel the answer to the dilemma of floundering response rates is entertainment… why haven’t we seen response rates increase as advertising has become more and more entertaining? Maybe it is because entertainment doesn’t imply a noticable investment. I used to have a whole life insurance policy. It’s like […]