It’s Not Accounting…

…maybe that’s why I love the concept so much (sorry my CPA friends): Asset-Based Thinking (non-flash version) Just think what could be possible if people focused on: • Opportunities rather than problems • Strengths more than weaknesses • What can be done instead of what can’t Within their material, I see the phrase: Small Shifts […]

Why make a Purple Cow…

… when you can simply advertise with Blue Sheep? I think Blue Sheep is a great example of the mindset of most advertisers and marketers today. The effort to be different is focused almost exclusively on the promotion. Meanwhile, their positioning (brand), product, pricing, placement (distribution), and people are unremarkable. This is Flash-in-the-pan thinking. It’s […]

Now in the Frozen Food Section of YouTube…

… jumboSHRIMP Marketing johnmoore of Brand Autopsy has made a condensed version of his jumboSHRIMP Marketing presentation available on YouTube.com. This is a truncated version of what he presented to our seminar for the Business Marketing Association Tulsa Chapter in March. It just goes to show you that johnmoore is such a contrarian that he […]

One Year, One Day

Well, I’m a day late in celebrating the first anniversary of Casual Fridays. I have learned so much through the last year of blogging here. I hope you’ve found it beneficial to drop in each week. The next year will be much different and I’ll have some exciting news to share very soon about those […]