by dustin | Mar 31, 2014 | Communication, Personal Development
Dinner guests came over to our home recently. We talked while preparing food and by the time we sat down the conversation was in full swing. Someone asked about a project I had been working on and I began sharing details. Lots of details. Over the course of a few...
by dustin | Nov 12, 2010 | Advertising, Branding, Communication, Marketing, Viral Marketing, Word of Mouth
There are a lot of allegorical references to how speed is the answer to ruling your market. It is true that being first to market is a powerful positioning tool. We have flipped the story of the tortoise and the hare. We have accepted that faster equals better. But...
by dustin | Sep 29, 2008 | Communication
When we repeat something, people remember it. When we repeat something, people remember it. When we repeat something, people remember it. When we repeat something, people remember it. It also sets them up to notice something different. When we repeat something,...
by dustin | Sep 26, 2008 | Advertising, Communication, Marketing, Persuasion
As the political rhetoric heats up, it’s interesting to see which messages are insightful and which simply incite. Does this candidate’s ad really tell you anything new about him, his platform, his party, his opponent? Or does it simply stimulate...
by dustin | Aug 8, 2008 | Communication, Human Resources, Ideas
Alex requested I expand on the effects of collaborative communication vs. conspiratorial communication Collaboration creates teams of teams. Organizations that encourage collaboration will see greater interdepartmental and interorganizational teamwork. A sense of...
by dustin | Jul 2, 2008 | Church, Communication, Marketing, Word of Mouth
There are two models of communication at play today. Conspiracy or Collaboration There are times when conspiracy is a necessary evil. Most of the time though, conspiracy is a detriment to our relationships. It limits us and pits us against one another. Which do you...
