by dustin | Nov 12, 2010 | Advertising, Branding, Communication, Marketing, Viral Marketing, Word of Mouth
There are a lot of allegorical references to how speed is the answer to ruling your market. It is true that being first to market is a powerful positioning tool. We have flipped the story of the tortoise and the hare. We have accepted that faster equals better. But...
by dustin | Jul 25, 2008 | Ad Agency, Advertising, Branding, Marketing, Tulsa, Tulsa Ad Agency, Viral Marketing, Word of Mouth
The military spends tons of money to make something blend in and then loses it. Sounds pretty stupid when the army does it, yet advertisers do something even more inept. They spend an insane amount of money buying ad space to get attention, but then camouflage their...
by dustin | Jun 27, 2008 | Advertising, Persuasion, Viral Marketing
While attending the ARISE Arts Conference, I sat in on a session called Attack of the Never-Ending Brainstorms by Tony Biaggne. It was an entertaining and enlightening session discussing idea generation for churches (I volunteer on a creative team at Liberty Church in...
by dustin | Jul 27, 2007 | Ad Agency, Advertising, Customer Experience, My Reel, Tulsa, Tulsa Ad Agency, Viral Marketing
A few weeks ago, I was doing research on eHarmony commercials. I thought I’d show you what we did with that research. These were some fun TV ads we created for a Tulsa area business. It really fits their brand, since they’re known for matching people with...
by dustin | Jan 12, 2007 | Viral Marketing, Word of Mouth
I just got this email from Staples today. My wife and I are trying to organize our home office, so I thought I would forward it to her. There’s no “forward to a friend” button. I could forward the email myself, but these HTML emails never look...
by dustin | Aug 25, 2006 | Branding, Business Management, Marketing, Viral Marketing, Word of Mouth
I was recently reading about the new Apple Mac Pro computers on digg. What’s most interesting is the reaction Apple gets from any announcement. Apple fans usually love it. Apple haters hate it (go figure). Reading their comments on digg is not for the faint of...
